American Family Association
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|Type||Public charity 501(c)(3)|
|Tax ID No.||64-0607275 (EIN)|
|Key people||Tim Wildmon, President
Bryan Fischer, Director of Issues Analysis
The American Family Association (AFA) is a United States non-profit organization that promotes conservative fundamentalist Christian values. It opposes same-sex marriage, pornography, and abortion. It also takes a position on a variety of other public policy goals and has lobbied against the Employee Free Choice Act. It was founded in 1977 by Donald Wildmon as the National Federation for Decency and is headquartered in Tupelo, Mississippi.
The AFA defined itself as "a Christian organization promoting the biblical ethic of decency in American society with primary emphasis on television and other media," later switching their stated emphasis to "moral issues that impact the family." It engages in activism efforts, including boycotts, buycotts, action alert emails, publications on the AFA's web sites or in the AFA Journal, broadcasts on American Family Radio, and lobbying. The organization is accredited by the Evangelical Council for Financial Accountability (ECFA) and posted a 2011 budget of over US$16 million. AFA owns 200 American Family Radio stations in 33 states, seven affiliate stations in seven states, and one affiliate TV station KAZQ TV) in New Mexico.
AFA has been listed as a hate group by the Southern Poverty Law Center as of November 2010 for the "propagation of known falsehoods" and the use of "demonizing propaganda" against LGBT people. AFA has been criticized for its opposition to LGBT rights.
Reverend Donald Wildmon served as chairman of AFA until he announced his retirement on March 3, 2010. His son, Tim, is president of AFA. AFA is governed by an independent Board of Directors. AFA Journal is a monthly publication with a circulation of 180,000 containing news, features, columns, and interviews. In addition to the publication, AFA Journal articles are made available online. The journal reviews the content of prime-time television shows, categorizing them based on profanity, sex, violence, homosexuality, substance abuse, "anti-Christian" content, or "political correctness". The categorization is accompanied by short descriptions of the content of the episode under review. The review also lists the advertisers of each show and invites readers to contact the advertisers or television networks to express concern over program content.
The AFA Foundation is a planned giving program that allows participants the ability to set up bequests, charitable gift annuities, trusts and wills, that will provide income with tax advantages while supporting charity. In July 2011 the Charity Navigator gave the foundation a four star rating for sound fiscal management
Center for Law and Policy, the legal and political arm of the AFA, was shut down in 2007. It specialized in First Amendment cases. The Center for Law and Policy lobbied legislative bodies, drafted legislation, and filed religious-discrimination lawsuits on behalf of individuals. Chief among its efforts were the recognition of Christmas in seasonal print advertisements; the criminalization of homosexuality; lobbying against same-sex marriage, and in opposition of equal-rights and hate-crime legislation that would include sexual orientation and gender identity under categories already protected and advocating censorship of print and electronic media.
 Campaigns and issues
The AFA has a history of activism by organizing its members in boycotts and letter-writing campaigns aimed at promoting socially conservative values in the United States. The AFA has promoted boycotts of a number of television shows, movies, and businesses that the group considers to have promoted indecency, obscenity, or homosexuality. In addition to promoting activism via mail to AFA members, 3.4 million subscribers receive AFA "Action Alerts" via email.
The AFA has boycotted companies for various reasons, most often relating to Christmas controversies, pornography, support of pro-choice activism, support of violence or sexual content in entertainment, and support of LGBT rights, including same-sex partner employee benefits. These organizations include: 7-Eleven, Abercrombie & Fitch, American Airlines, American Girl, Blockbuster Video, Burger King, Calvin Klein, Carl's Jr., Clorox, Comcast, Crest, Ford, Hallmark Cards, Hardee's, Kmart, Kraft Foods, S. C. Johnson & Son, Movie Gallery, Microsoft, MTV, Mary Kay, NutriSystem, Old Navy, IKEA, Sears, Pampers, Procter & Gamble, Target, Tide, Walt Disney Company, and PepsiCo. The AFA has criticized the People's Republic of China for its persecution of Christians.
In 1986, 7-Eleven stopped selling Playboy and Penthouse magazines after a two-year boycott by the AFA. In 1989 the AFA boycotted WaldenBooks in an attempt to persuade the company to stop selling those same magazines. As a result, WaldenBooks launched an advertisement campaign against censorship, asserting First Amendment rights. WaldenBooks, American Booksellers Association, the Council for Periodical Distributors Association, the International Periodical Distributors Association, and Duval Bibb Services launched a lawsuit against the AFA in October 1989, under the Federal Racketeer Influenced and Corrupt Organizations Act (RICO) and the Florida State RICO Acts, which protect an organization's right to conduct business without harassment or threats. The case was settled by the parties without a court ruling.
Christian Leaders for Responsible Television (CLeaR-TV), affiliated with the AFA, has approached sponsors of programs that it considered immoral. In 1989, CLeaR-TV successfully persuaded General Mills, Ralston Purina, Domino's Pizza, Mazda, and Noxell to withdraw advertising from Saturday Night Live. AFA also boycotted PepsiCo that year also for supporting Madonna, whose video for "Like a Prayer" Wildmon felt was sacrilegious.
During the summer of 1993 the AFA purchased full-page ads in The New York Times, USA Today, and Los Angeles Times denouncing the sexual and violent content of the upcoming ABC police drama NYPD Blue. It also urged ABC affiliates not to broadcast the program and citizens to boycott sponsors of Blue. About a quarter of the 225 existing ABC stations followed suit, but such affiliates were mostly in rural areas of the US. The AFA campaign increased hype for the show in larger American media markets, and Blue became one of the most popular shows of the 1993–1994 television season. In 1996, the AFA launched a boycott against Walt Disney Company when the company began giving benefits to same-sex employees in domestic partnerships. The AFA has claimed that Michael Eisner, the CEO of The Disney Company, "was involved in a media group that actively promoted the homosexual agenda" and was pushing the "gay agenda". The AFA ended the boycott in the spring of 2005 after Eisner left the company. Tim Wildmon stated "We feel after nine years of boycotting Disney we have made our point."
In 2003, the AFA, with the American Decency Association, Focus on the Family, and Citizens for Community Values, lobbied and boycotted Abercrombie & Fitch, calling on "A&F to stop using blatant pornography in its quarterly catalog." In December 2003, the company "recalled the holiday catalog from all its stores, saying it needed the space on the counter for a new perfume" and stated it would stop printing catalogs and start a new campaign.
In 2005 the AFA boycotted the company American Girl, seller of dolls and accessories, because the company supported the charity Girls, Inc., which the AFA called "a pro-abortion, pro-lesbian advocacy group".
In Spring 2005 the AFA launched a boycott of Ford for advertising in gay magazines, donating to gay rights organizations, and sponsoring gay pride celebrations. After meeting with representatives of the group, Ford announced it was curtailing ads in a number of major gay-themed publications, due not by cultural but by "cost-cutting" factors. That statement was contradicted by the AFA, which claimed it had a "good faith agreement" that Ford would cease such ads. Soon afterwards, as a result of a strong outcry from the gay community, Ford backtracked and announced it would continue ads in gay publications, in response to which the AFA denounced Ford for "violating" the agreement, and renewed threats of a boycott. The boycott ended in March 2008.
On Independence Day 2008, the AFA announced a boycott of McDonald's, which had a director on the board of the National Gay and Lesbian Chamber of Commerce. In October 2008, AFA announced the end of its boycott following the declaration to be "neutral on same-sex marriage or any 'homosexual agenda' as defined by the American Family Association" by McDonald's in a memo to franchisees.
In December 2008, the AFA issued an "Action Alert" which called for members to protest about the Campbell Soup Company, which had purchased two two-page advertisements in the December 2008 and January 2009 issues of LGBT magazine The Advocate. The Action Alert said that Campbell's "sent a message that homosexual parents constitute a family and are worthy of support". The advertisements showed a married lesbian couple with their son. AFA spokesman Randy Sharp said "the Campbell Soup Company is saying 'we approve of homosexual marriage.'"
In November 2009, the AFA called for a boycott against clothing retailer The Gap, Inc., claiming the retailer's holiday television advertising campaign failed to mention Christmas. "Christmas has historically been very good for commerce. But now Gap wants the commerce but no Christmas" wrote an AFA spokesperson. The Gap soon released an advertisement in response to the boycott, specifically referring to Christmas, albeit with a number of other holidays that take place at the same time of year and added the word "Christmas" to in-store decor.
 Published media
On April 16, 2007, following the Virginia Tech Massacre, the AFA released a video titled The Day They Kicked God out of the Schools, in which God tells a student that students were killed in schools because God isn't allowed in schools anymore. The video claims that the shootings at Virginia Tech and Columbine, among others, are in part the result of: decreased discipline in schools; no prayer in schools; sex out of wedlock; rampant violence in TV, movies, and music; or abortions.
Speechless: Silencing the Christians is a 2008 documentary series hosted by Janet Parshall. The documentary series explains the AFA's position against the drive towards political correctness, and how various factors, such as hate crime laws and other discriminatory actions, are threatening the Christians' existence. In 2009, a one-hour special version of the program was produced and aired on commercial television stations, where AFA purchased the air time.
 Sexual morality
The AFA has repeatedly lobbied Congress to eliminate funding for the National Endowment for the Arts. For example, in 2000, the AFA issued a press release condemning the NEA's funding of One of the Guys, a controversial book by Robert Clark Young described by a senior AFA official as "scatological." The complaint from the AFA was that the book included sexually explicit material, in particular, a description of a young woman extracting razor blades from her vagina during a performance in a sex club. In a Washington Post editorial in response to the complaint, Young stated, "I find it strange that an organization that claims to uphold family values and to oppose the federal funding of obscenity is not protesting the part of the military budget that goes to support pederasty in the Far East."
Speaking in defense of Mike Huckabee's statements that people with AIDS should be quarantined, the head of the AFA of Pennsylvania said Huckabee's comments were being taken out of context, and that the measures Huckabee recommended in reference to people with AIDS were appropriate.
 View on media
Wildmon has been accused of saying that he believes Hollywood and the theater world are heavily influenced by Jewish people, and that television network executives and advertisers have a genuine hostility towards Christians.
 Opposition to other religions
On November 28, 2006, following the election of Keith Ellison, the first Muslim elected to the United States Congress, the AFA released an "Action Alert." The Action Alert, entitled "A first for America...The Koran replaces the Bible at swearing-in oath: What book will America base its values on, the Bible or the Koran?", requested subscribers to write to their Congressional representatives and urge them to create a "law making the Bible the book used in the swearing-in ceremony of representatives and senators."
On July 13, 2007, a Hindu prayer was conducted in the U.S. Senate. Rajan Zed, director of interfaith relations at a Hindu temple, read the prayer at the invitation of Senate majority leader Harry Reid, who defended his invitation based on the ideals of Mahatma Gandhi. AFA sent out an "Action Alert" to its members to email, write letters, or call their Senators to oppose the Hindu prayer, stating it is "seeking the invocation of a non-monotheistic god." The "alert" stated that "since Hindus worship multiple gods, the prayer will be completely outside the American paradigm, flying in the face of the American motto One Nation Under God." The convocation by Zed was in fact disrupted by three protesters from a different Fundamentalist Christian activist group, Operation Save America, in the gallery; they reportedly shouted "this is an abomination", and called themselves "Christians and patriots".
On August 10, 2010, Bryan Fischer, AFA's director of Issue Analysis for Government and Public Policy, posted on his blog that "Permits should not be granted to build even one more mosque in the United States of America, let alone the monstrosity planned for Ground Zero. This is for one simple reason: each Islamic mosque is dedicated to the overthrow of the American government." This was in response to a 1991 memorandum circulated by the Muslim Brotherhood where they call for "grand Jihad in eliminating and destroying the Western civilization from within and 'sabotaging' its miserable house", as well as the ongoing debate about building the Park 51 mosque and Islamic community center near Ground Zero in Manhattan. Fischer continued: "Because of this subversive ideology, Muslims cannot claim religious freedom protections under the First Amendment."
The AFA expresses public concern over what it refers to as the "homosexual agenda". They state that the Bible "declares that homosexuality is unnatural and sinful." The AFA actively lobbies against the social acceptance of homosexual behavior ("We oppose the homosexual movement's efforts to convince our society that their behavior is normal"). The AFA also actively promotes the idea that homosexuality is a choice and that sexual orientation can be changed through ex-gay ministries.
In 1996, responding to a complaint from an AFA member who was participating in an AFA campaign targeting gay journalists, the Fort Worth Star-Telegram transferred a gay editor out of a job that occasionally required him to work with schoolchildren. The AFA targeted the editor due to cartoon strips he created, which were published in gay magazines. The paper apparently acted on the AFA's unsubstantiated statement that the editor was "preoccupied with the subjects of pedophilia and incest."
In 2000, vice president Tim Wildmon spoke out against gay-straight alliance clubs in schools, stating, "We view these kinds of clubs as an advancement of the homosexual cause." In 2004, the AFA raised concerns about the movie Shark Tale because the group believed the movie was designed to promote the acceptance of gay rights by children. On the October 11, 2005, AFA broadcast, Tim Wildmon agreed with a caller that cable networks like Animal Planet and HGTV featured "evidence of homosexuality and lesbian people" and added that "you have to watch out for children's programs today as well because they'll slip it in there as well." In 2007, the AFA spoke out against IKEA for featuring gay families in their television ads. In June 2008, the AFA protested a Heinz television advertisement, shown in the United Kingdom, which showed two men kissing, which Heinz then withdrew.
 One Million Moms/One Million Dads project
AFA created One Million Moms and One Million Dads, two websites with the stated goal of mobilizing parents to "stop the exploitation of children" by the media. It uses these websites to organize boycotts and urge activists to send emails to mainstream companies employing advertising, selling products, or advertising on television shows they find offensive. In 2012, the group started and then backed off from a failed campaign against the hiring of talk show host Ellen DeGeneres as a spokesperson for department store chain JC Penney. They opposed her employment on the grounds that DeGeneres is "an open homosexual". At a taping of her show, DeGeneres informed her audience of the fizzled effort: "They wanted to get me fired and I am proud and happy to say JC Penney stuck by their decision to make me their spokesperson."
The One Million Moms expressed opposition to Marvel and DC Comics issues which featured gay characters. They described the story lines as a "brainwashing and desensitizing experience" for children, written to "influence them in thinking that a gay lifestyle choice is normal and desirable."
On December 6, 2012, One Million Moms released a statement on their website, again objecting to JC Penney's use of Ellen DeGeneres as spokesperson in a Christmas-themed commercial, saying, "Since April, JC Penney's has not aired Ellen DeGeneres in one of their commercials until now. A new JCP ad features Ellen and three elves. JCP has made their choice to offend a huge majority of their customers again."
 Criticism and controversy
 Intellectual freedom
Individuals in the media industry have criticized Donald Wildmon, the founder of AFA. Gene Mater, Senior Vice President of CBS Television, has stated, "We look upon Wildmon's efforts as the greatest frontal assault on intellectual freedom this country has ever faced" and Brandon Tartikoff, former NBC Entertainment President, stated that Wildmon's boycott campaign was "the first step toward a police state."
 Stance on homosexuality
In 1998, the Internet filtering software CyberPatrol blocked the AFA's web site, classifying it under the category "intolerance", defined as "pictures or text advocating prejudice or discrimination against any race, color, national origin, religion, disability or handicap, gender or sexual orientation..." AFA spokesman Steve Ensley told reporters, "Basically we're being blocked for free speech." CyberPatrol cited quotes from the AFA for meeting its intolerance criteria, which included: "Indifference or neutrality toward the homosexual rights movement will result in society's destruction by allowing civil order to be redefined and by plummeting ourselves, our children, and grandchildren into an age of godlessness"; "A national 'Coming Out of Homosexuality' provides us a means whereby to dispel the lies of the homosexual rights crowd who say they are born that way and cannot change"; and "We want to outlaw public homosexuality...We believe homosexuality is immoral and leads ultimately to personal and social decay."
On October 19, 1998, the San Francisco Board of Supervisors, led by Leslie Katz, wrote a letter to the AFA in response to an advertisement placed in the San Francisco Chronicle by the AFA regarding homosexuality and Christianity. The letter stated:
Supervisor Leslie Katz denounces your rhetoric against gays, lesbians and transgendered people. What happened to Matthew Shepard is in part due to the message being espoused by your groups that gays and lesbians are not worthy of the most basic equal rights and treatment. It is not an exaggeration to say that there is a direct correlation between these acts of discrimination, such as when gays and lesbians are called sinful and when major religious organizations say they can change if they tried, and the horrible crimes committed against gays and lesbians.
During the same time, the City and County of San Francisco passed two resolutions. Resolution No. 234-99 "calls for the Religious Right to take accountability for the impact of their long-standing rhetoric denouncing gays and lesbians, which leads to a climate of mistrust and discrimination that can open the door to horrible crimes such as those committed against Mr. Gaither." and Resolution No. 873-98 was specifically directed at "anti-gay" television advertisements. AFA unsuccessfully challenged these actions as violating the Free Speech and Free Exercise clauses of the First Amendment in American Family Association v. City and County of San Francisco.
In 1998, multiple organizations voiced criticism of a series of AFA-sponsored full-page newspaper advertisements that promoted religious ministries involved in the ex-gay movement. In response to the advertisements, the Religious Leadership Roundtable said the ads employed "language of violence and hatred to denounce other people". IntegrityUSA criticized the ads, calling them "evil" disregarding Christian teachings about the "dignity of every human being". DignityUSA also criticized the advertisements, which they said were "misleading and destructive".
In July 2000, the AFA sent out emails and letters calling for openly gay Arizona Republican United States House of Representatives member Jim Kolbe to be barred from speaking at the Republican National Convention. The AFA also said that Kolbe should be arrested when he returned to his home state, as because Kolbe is gay, he was violating an Arizona law that banned sodomy. Equality Mississippi, a statewide LGBT civil rights organization which has voiced opposition and criticism towards the AFA's activism regarding homosexuality, felt that AFA's action was constituting and encouraging violence towards the gay community.
In 2005, Equality Mississippi publicly spoke out against the AFA for the use of copyrighted images on the AFA web site in its boycott against Kraft Foods for being a sponsor of the 2006 Gay Games in Chicago. The photographs, which were used without permission, were owned by and retrieved from ChrisGeary.com. Equality Mississippi encouraged ChrisGeary.com to file suit against the AFA and offered to support the suit. As of March 2009[update], the images were still on AFA's web site.
The American Family Association has objected to having their comments on homosexuality described as homophobia and akin to racism or sexism, saying that their beliefs are based in religion.[unreliable source?]
In June 2008, AFA's news website, OneNewsNow – which had begun replacing all instances of "gay" with "homosexual" in re-posted Associated Press articles – changed an AP profile of Olympic sprinter Tyson Gay, rendering his name as "Tyson Homosexual". OneNewsNow similarly altered the name of basketball player Rudy Gay, naming him "Rudy Homosexual". The gay rights website GoodAsYou.org, which "has long chronicled the AFA's practice of changing AP copy to suit its conservative agenda", spotted the errors. Tyson Gay was upset with the mistake.
In May 2010, Bryan Fischer, the AFA's director of Issue Analysis for Government and Public Policy, wrote a blog post on the AFA website detailing purported allegations that Adolf Hitler was a homosexual, and concluded by claiming that the Holocaust (which actually included gay victims of Nazi persecution) was caused by homosexuals in the Nazi German military: "Nazi Germany became the horror that it was because it rejected both Christianity and its clear teaching about human sexuality. These are mistakes no sane culture should ever make again."
In August, 2012, AFA Director of Issue Analysis Bryan Fischer compared the children of gay parents to slaves, tweeting that "we need an Underground Railroad to deliver innocent children from same-sex households".
The Southern Poverty Law Center, through its Teaching Tolerance program, had encouraged schools across the U.S. to hold a "Mix It Up" day in order to encourage children in schools to break up the cliques that tend to dominate children's school lives and to prevent bullying. The program, started 11 years ago, has been held in more than 2,500 schools. But in the autumn of 2012, the AFA falsely branded the project "a nationwide push to promote the homosexual lifestyle in public schools," even though the program makes no mention of homosexuality, and urged parents to keep their children home from school on October 30, 2012, and to call their children's schools to protest the event. "I was surprised that they completely lied about what Mix It Up Day is," Maureen Costello, the director of the center's Teaching Tolerance project, which organizes the program, told The New York Times. "It was a cycnical, fear-mongering tactic."Severson, Kim (2012-10-14). "Seeing a Homosexual Agenda, Christian Group Protests an Anti-Bullying Program". The New York Times. ISSN 0362-4331. Retrieved 2013-02-10.
Former AFA California leader Scott Lively is a co-author of The Pink Swastika, which claims that many leaders in the Nazi regime, including Adolf Hitler himself, were homosexual, which drew criticism from historians. He has since co-founded Watchmen on the Walls.
 Marilyn Manson
Paul Cambria, lawyer for rock band Marilyn Manson, sent a cease and desist letter to AFA on April 25, 1997 in response to allegations published in the AFA Journal that Manson encouraged audience members to engage in sexual and violent acts in its concerts. AFA Journal relied on testimony by two anonymous teenage concertgoers. The allegations were independently proven to be false. Wildmon responded that his organization as a whole was not responsible, but rather the AFA's Gulf Coast chapter in Biloxi, Mississippi.
 Labeled a hate group
Southern Poverty Law Center (SPLC), in a 2005 report, stated that the AFA, along with other groups, engaged in hate speech to "help drive the religious right's anti-gay crusade." Mark Potok of the SPLC determined that the turning point was 2003's Lawrence v. Texas, in which the Supreme Court struck down Texas's anti-sodomy laws. After that, the Christian right spent millions on advertisements, and on pastor briefings organized by activists such as born-again Christian David Lane. Lane helped AFA put constitutional opposite-sex marriage amendments on the ballots of 13 states.
In November 2010, the SPLC changed their listing of AFA from a group that used hate speech to the more serious one of being designated a hate group.
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