Queer Is Qool

QUEER IS QOOL is a clothing brand founded in 2011 by pink-punk sugar-dance-pop diva Jade Jericho. The intent of the brand is to spread "...the word that showing the world who you are on the inside is way qooler than 'blending in'. It's about totally loving yourself no matter what color of the rainbow you call home!"

is spreading the word that showing the world WHO YOU ARE on the inside is WAY QOOLER than "blending in". It's about TOTALLY loving yourself no matter what color of the rainbow you call home!

According to the company website, the brand will donate ten percent of profits to LGBTQ charities.