Luisa Zissman

Luisa Christina Zissman  (born 4 June 1987 ) is a British retail entrepreneur and reality television personality. She was the runner-up on the ninth series of The Apprentice and appeared in Celebrity Big Brother 13.

Biography
Zissman originally hails from Buckinghamshire and was educated at Northampton School for Girls. Her first employment was at an estate agent on Saturdays which she took at 16 to pay the upkeep costs for a horse her parents bought for her. She decided to go into business due to disliking being employed and being told what to do.

Zissman is based in St. Albans, Hertfordshire. She owns her own baking website, eBay electronics business and cupcake shop, Dixie's Cupcakery, named after her daughter. Although she claims that these three businesses have a net worth of £1.5 million, The Independent valued the three businesses, all trading names of Boutique Trading Ltd of which Zissman is listed as director and company secretary, at £194. They also noted that the eBay electronics store she owned was a "one-stop shop for several sellers, including electronics, baking and beauty products". In November 2013 she launched her business, named Bakers Toolkit, at the Cake International Show. Earlier, there had been some debate about whether the name should include an apostrophe.

Zissman appeared on the ninth series of The Apprentice, where she was runner up. She joined the thirteenth series of Celebrity Big Brother on 3 January 2014. She finished fourth overall behind Jim Davidson, Dappy and Ollie Locke.