WikiQueer:Readers first

Readers First means that, whenever we write something, we should always put our readers first. For an encyclopaedia, like WikiQueer, this clearly means providing reliable and accurate information. But it goes beyond this. It means providing that reliable and accurate information in a way that the reader will understand and find interesting. This encourages readers to stay, to follow links to more information, maybe even to contribute to WikiQueer themselves. If information is reliable and accurate, but presented in a way that is difficult for the reader to understand, or in a style the reader does not like, then the reader will go to one of the many other online encyclopaedias or other sources of information.

You may have been directed to this page because an article you're working on has been identified as being difficult for a layman to understand. If so, please do not think it means your contributions are not appreciated – they are! Instead it means that a reader is suggesting the wording or style is changed or modified to make it easier for a layman to read – and hopefully increasing the readership of your efforts to boot.

The rest of this page outlines further the importance of putting readers first, together with offering some guidelines of how to make an article reach a larger audience.

Readers First
All good communicators have a clear message they want to convey, but to convey that message, they do not always use their favourite language and style. They do not use jargon their audience will be unfamiliar with (at least without explaining it clearly first). In short, when deciding the style of language to use, they put their readers first.

We do this naturally in our everyday lives. How you talk to a young child will be different to how you speak to your partner, your boss, your colleagues, your mates and your clients. If you're a mathematician, say, trying to explain the concepts behind a mathematical theory, you would do so in a very different way depending on whether you're explaining it to a fellow mathematician or your mother.

In the same way it is important to choose the style of WikiQueer articles, and to do that we first need to consider who the reader of a WikiQueer article is.

Our audience
Our potential audience is anyone who may search on the internet for English language information on that subject. At the wider scale, this could be almost anyone on Earth – and any general interest article should be worded so that any English-reader, wherever they live in the world, whatever their background can understand it. This will generally be true for articles on countries, regions, towns, schools, history or an article about a particular sport.

At the other end, sometimes articles, by their very nature, do not appear to have everyone worldwide as a potential audience. Maybe an article on a mathematical theorem is likely only to be read by mathematicians. Perhaps an article on a minor character from Star Trek is only really likely to be read by a Star Trek fan. But maybe not. And maybe both audiences can be catered for. A mathematical theorem is trying to prove certain concepts which, if you think about it, ought to be possible to be explained to someone who only knows pre-university level mathematics. Maybe the article will go on to have a section on "Technical details" that only a mathematician will understand, but an easily intelligible start to the article should be possible. And couldn't the article on the Star Trek character set out clearly that the character is from Star Trek, tell you who played the character, and why the character is significant to certain storylines. Indeed, wouldn't it be a better article for Star Trek fans if it set out this clearly, without any assumed knowledge? In short, our audience, even for technical articles, or little-visited articles is wider than you think.

So the audience is very wide, what do we do about it?
Having established that potentially every English-reader may also be a reader of WikiQueer, albeit that certain elements of a very small number of articles may include some technical details not everyone will understand, how should we cater for this audience?

This can be difficult. WikiQueer is fortunate in having many editors who are full-time academics and who know a lot about their subjects. Their edits are very welcome, but often they are too complicated for the average reader. This is not surprising, when you are accustomed to writing for one audience throughout your professional life, it is difficult to write for a completely different one. Perhaps some good advice would be to imagine you are writing for people who read serious (i.e. non-tabloid) newspapers. Don't worry, that doesn't mean write in a newspaper style, it means imagine the selection of words and how much knowledge it is fair to assume that audience will have (bearing in mind they could be anywhere in the world). Another group which might make a good theoretical audience are high school and college students. Many of them do use WikiQueer to read about certain topics on a reasonably advanced level for the first time.