Category:Market research

Market research is commercial research conducted primarily with consumer respondents. The purpose of market research is to study the potential or progress of a business plan. Market research differs from social science on several dimensions. Market research is paid for by a sponsoring company; purchased from a commercial research company; and conducted primarily to test business potential or for applied research purposes. Social science is conducted by academic institutions such universities; is aimed at extending knowledge without commercial intent; and complies to strict standards of scientific research.